Split Hero has a new look.
A new logo. A new colour palette. New typography. But more importantly, this is the start of a new chapter for Split Hero.
We’ve been working behind the scenes on refreshing the brand so it better reflects where the product is today, and where we’re heading next. The old look served us well, but we had outgrown it. Split Hero has matured, our customers have grown with us, and the product is moving towards something bigger than where it started.
So it felt like the right time to take the next step.
Why we changed
When Split Hero first launched, the mission was simple: make A/B testing easier for WordPress users.
That mission has not changed, but it is evolving.
We still believe website decisions should not be based on guesswork, but the product is maturing.
We’re thinking bigger. We’re preparing for growth. And while WordPress is still a big part of our story, Split Hero is evolving into a broader platform for simple, practical, A/B testing.
The new brand reflects that.
It is more grown-up, more confident, and more professional — but still with personality. We did not want something cold, corporate, or bland. Split Hero has always been built to make testing feel approachable, and the new identity needed to keep that energy.
What has changed
The most obvious change is the visual identity.
We have introduced a new logo, a new colour palette, updated typography, and a refreshed website. The overall brand positioning and messaging have also been updated to better explain what Split Hero does, who it is for, and where we are going.
This is not just a fresh coat of paint.
It is about making Split Hero feel clearer, simpler, and more aligned with the product we are building.
The new brand was created in collaboration with UK agency MDM Marketing, alongside our internal team. They helped us shape an identity that feels more mature without losing the character that makes Split Hero feel human.
What has not changed
The important stuff remains the same.
Same product.
Same mission.
Same team.
Same focus on helping people test, learn, and improve.
Split Hero is still here to help businesses, marketers, freelancers, and agencies make better website decisions. We still care about keeping A/B testing simple. We still believe that useful testing should not require a huge budget, a complicated setup, or a team of data scientists.
You should be able to create a test, track the result, and understand what happened.
That has always been the point.
This is only the beginning
The brand refresh is the first visible step.
We have lots more work to do on the website and over the coming weeks, we’ll be bringing the new direction into the product UI too. The app will start to reflect the same cleaner, more grown-up experience you now see across the website.
We’re also working on new features and infrastructure improvements that will help shape the next stage of Split Hero.
We’ll share more on that soon.
For now, this launch is about setting the tone for what comes next.
Built for where we are going
Split Hero started with a clear purpose: to make A/B testing easier.
That is still what drives us.
But the opportunity ahead is bigger. More businesses want to make smarter decisions about their websites. More agencies want to prove the value of their work. More teams want to understand what actually converts, without being buried in complexity.
That is the space we want Split Hero to own.
Simple testing.
Clear results.
Better decisions.
And now, we have a brand that feels much more like the company we are becoming.
Take a look around
We’re really proud of this next step, and we’d love you to take a look at the new Split Hero.
Explore the new site, see the refreshed brand, and, if you have any feedback, we'd love to hear from you!